A vibrant and diverse event: the “Medicinal Herb Hometown” gathering joins forces to boost prosperity | JibaiChuan exhibits at the “2022 Zhejiang Province Chinese Herbal Medicine Expo”

In the golden autumn season, the scent of medicinal herbs fills the air. Recently, Pan’an, known as the “Medicinal Town of Jiangnan,” has welcomed its annual grand event!

Distinguished guests gather to celebrate this grand event.

　　From November 10 to 12, the 2022 Zhejiang Provincial Chinese Herbal Medicine Expo grandly opened in Pan’an County, Jinhua City, Zhejiang Province—known as the “Hometown of Chinese Medicinal Materials”—under the theme “Revitalizing High-Quality Zhejiang‑Produced Medicinals and Promoting the Zhejiang School of Traditional Chinese Medicine.” With medicine as its bridge and the expo as its platform, Pan’an warmly welcomes guests from all corners.

　　At this year’s Pharmaceutical Expo, a series of events were held, including forums and exhibitions on Chinese medicinal materials, competitions, free medical consultations, other activities, and an online expo, enabling attendees to fully experience and exchange ideas about traditional Chinese medicine culture and appreciate its unique charm.

　　Ji Baichuan was invited to exhibit.

　　The grand event returns every year, and this year is even more spectacular. Leveraging the China International Pharmaceutical Expo as a key platform, Pan’an’s traditional Chinese medicine industry has seen its renown and influence grow steadily year after year. Seizing this favorable opportunity, JibaiChuan, one of the expo’s most prominent exhibitors, joined forces with numerous other participants to take part in this premier gathering of the TCM sector, further enhancing the splendor of the event.

　　At this year’s Pharmaceutical Expo, nearly a hundred booths showcasing premium, authentic medicinal herbs from across the country were set up in Jiangnan Medicine Town. As a key TCM enterprise in Pan’an County, JibaiChuan has long upheld the principle of using only genuine, regionally sourced herbs, ensuring the efficacy of traditional Chinese medicine. This time, JibaiChuan brought its award‑winning “Log‑Grown Lingzhi” product, which made a striking appearance at the expo and drew widespread attention.

　　Notably, a delegation led by Wang Wenxu, Vice Governor of Zhejiang Province, Zhu Zhonglie, Secretary of the Jinhua Municipal Party Committee, and Jin Yan, Secretary of the Pan’an County Party Committee, also visited Ji Baichuan’s exhibition hall and expressed full recognition of the company’s commitment to cultivating authentic medicinal herbs and its dedication to “artisanal craftsmanship and time-honored traditional processing techniques.”

　　At the exhibition, Bao Jiajin, Chairman of JibaiChuan, provided visitors with a detailed overview of the intricate processes involved in cultivating Lingzhi mushrooms under red bean‑sand forests, as well as the stringent techniques used to produce spore powder. He highlighted JibaiChuan’s digital quality‑traceability system, established with the support of the Pan’an County government. By simply scanning the “traceability code” on the product packaging with their smartphones, consumers can access end-to-end information covering every stage—from cultivation to production and processing—ensuring peace of mind when purchasing and consuming. This robust traceability framework has also become a model for ecological and digital transformation in Zhejiang’s industrial sector, contributing to the advancement of China’s traditional Chinese medicine industry.

　　During the exhibition, JibaiChuan Pharmaceutical’s cultural‑tourism showroom opened to the public for the first time, attracting a steady stream of visiting leaders and business guests.

▲ Director Chen Zhong of the Provincial Department of Human Resources and Social Security and his delegation paid a visit to provide guidance.

▲ Jiang Jufang, Director of the Provincial Foreign Trade Group and Chairman of the Traditional Chinese Medicine and Health Industry Group, along with his delegation, paid a visit to provide guidance.

▲ A delegation led by Huang Mingwei from Provincial Zoli Pharmaceutical Co., Ltd. paid a visit to provide guidance.

　　Ji Baichuan has enriched the effective and high-quality tourism offerings of Pan’an’s Jiangnan Medicinal Town by developing distinctive cultural‑tourism itineraries and steadfastly pursuing innovation. Through the continuous enhancement of cutting‑edge services—such as virtual exhibitions, smart guided tours, and immersive experiences—the town has advanced its appeal, helping it transition from “Version 1.0” to “Version 2.0.” As a result, visitors have gained a tangible sense of the innovation and dynamism driving Zhejiang’s traditional Chinese medicine industry.