Congratulations! This place in Pan’an has just added a new “national‑level” accolade to its credentials!
Release date:
2020-12-04
Recently, the Ministry of Agriculture and Rural Affairs announced the tenth batch of national “One Village, One Product” demonstration towns and villages, as well as the list of 2020 national rural specialty industry towns and villages each generating over one billion yuan in revenue. Xinwo Subdistrict was selected, earning a nationally recognized designation as a 2020 national rural specialty industry town with annual revenues exceeding one billion yuan.
Xinwo Subdistrict is located in the new urban area of Pan’an County, bordering Shuangfeng Township, Anwen Subdistrict, Renchuan Town, and Lengshui Town, and neighboring the cities of Yongkang and Dongyang. It lies 9 kilometers from the county seat, at the foot of Mount Lingshan, an ancient and renowned scenic spot. In the early Song Dynasty, Duke Lu Yan of Yue retired here, making this the cradle of the “Nine Branches of the Lu Clan” in the Jiangnan region. Provincial Road Panjin runs through the town, while a network of county and township roads ensures convenient connections with Dongyang, Yiwu, Xianju, Tiantai, Yongkang, and other counties and cities, earning it the reputation as the “Hub of Five Counties.”
In recent years, Xinwo Subdistrict has vigorously implemented the development strategy of “building a town rich in medicinal herbs, strong through industry, and vibrant in commerce,” resulting in rapid economic and social progress. Benefiting from its uniquely favorable natural environment and a long-standing tradition of cultivating Chinese medicinal materials, the subdistrict has achieved substantial growth in this sector, becoming a major distribution center for Chinese medicinal herbs in East China and Zhejiang Province, as well as the primary production area for five of the “Eight Treasures of Zhejiang.”
Located within the jurisdiction of Xinwo Subdistrict, Jiangnan Medicine Town is the province’s only specialized town dedicated to traditional Chinese medicine. From 2016 to 2019, it was consecutively rated “Excellent” in the provincial special‑town assessment for four years running, and in 2020 it was officially designated as a fourth‑batch provincial-level special town. Positioned as a “haven for medicinal herbs, a hub for healthcare, a blessed land for wellness, and a premier tourist destination,” the town fosters three emerging industries—TCM health services, tourism, and health‑and‑elderly‑care—integrating industrial development, tourism, community life, and cultural heritage. It is being developed into a distinctive small town centered on traditional Chinese herbal culture, combining a high‑end TCM industry, leisure‑oriented tourism and wellness, and regionally coordinated growth; a refined, sustainable special town that honors and carries forward China’s rich TCM traditions while promoting harmonious coexistence between humanity and nature.
With an investment of 750 million yuan and a total floor area of 288,000 square meters, the “Zhe Eight Flavors” Chinese Herbal Medicine City is currently the largest, best‑equipped, most diversified, and highest‑quality wholesale hub for traditional Chinese medicinal materials in the Yangtze River Delta. The city offers a wide array of medicinal food seasonings, Dendrobium officinale, and other health‑boosting products—all of authentic origin, competitively priced, and widely acclaimed in the market. At present, the complex hosts 775 trading enterprises, with a transaction volume of 3.8 billion yuan and a visitor count of 957,000. More than 90 percent of Zhejiang’s premium, authentically sourced medicinal herbs are distributed from here to markets across China and around the world.
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