JibaiChuan has been awarded the title of “2022 Provincial Demonstration Base for Traditional Chinese Medicine–Based Health and Wellness Tourism”!

On May 5, the inaugural Zhejiang Province “Internet Plus Traditional Chinese Medicine Culture Promotion” themed event was held in Hangzhou. During the event, Zhejiang JibaiChuan Pharmaceutical Co., Ltd. was awarded the honor of “2022 Provincial Demonstration Base for TCM Culture and Health‑Preserving Tourism.”

That morning, the award‑presentation ceremony for the 2022 Provincial Demonstration Bases of Traditional Chinese Medicine Culture and Health‑Preserving Tourism was held, with Bao Jiajin, Chairman of JibaiChuan Pharmaceutical, taking to the stage as the representative to receive the honor.

Traditional Chinese Medicine is a treasured heritage of the Chinese nation and one of the key strengths of Pan’an, the “Millennial Hometown of Medicinal Herbs.” As part of Pan’an’s TCM industry, JibaiChuan will strictly adhere to the requirements for Zhejiang Province’s Demonstration Base for TCM Culture–Based Health and Wellness Tourism. With the goal of building a cultural‑tourism base that features distinctive TCM cultural characteristics, rich cultural depth, well‑developed service facilities, and strong demonstration and outreach capabilities, the company will actively advance the development of its own cultural‑tourism demonstration base.

Currently, the JibaiChuan Traditional Chinese Medicine Culture and Wellness Tourism Demonstration Base features three tour routes: the Ganoderma Base Sightseeing Route, the Ganoderma Culture and Science Education Route, and the Sunshine Factory Open‑House Route.

Base Sightseeing Route: A Full-Scale Organic Ecological Ganoderma Cultivation Base

For many years, JibaiChuan Pharmaceutical has been deeply committed to the cultivation of authentic Chinese medicinal materials. To ensure the authenticity of its raw materials, JibaiChuan has established its ganoderma cultivation base in the high-altitude mountains at elevations above 800 meters. Its taxus planting base, meanwhile, is located beneath the taxus forests within the Dapan Mountain National Nature Reserve, with the entire operation conducted under an ecological framework and certified organic across all areas. In 2022, JibaiChuan’s forest‑underplanting base was included on the “2022 Zhejiang Province List of Authentic Chinese Medicinal Material Planting Bases Under Forest Canopies.”

Deep in the forest, shrouded by clouds and mist, beneath the red yew trees, lingzhi mushrooms are cultivated. At Jibai Chuan, lingzhi is carefully nurtured under the red yew, allowing the remarkable benefits of taxol from the yew to infuse the cultivated mushrooms. Here, you will witness with your own eyes the “immortal herb” — lingzhi — a sight truly fit for heaven. The lush green red yews, together with the ethereal lingzhi sprouting beneath them, create a breathtaking landscape that leaves visitors spellbound and reluctant to depart.

Lingzhi Culture Science Education Route: Base for the Dissemination and Education of Traditional Chinese Medicine Culture (Lingzhi)

Lingzhi, a traditional cultural treasure, has a history spanning over a thousand years in China. Upon entering the Oriental Lingzhi Culture Museum, the first thing that catches your eye is a magnificent mural titled “Ji Baichuan Zhi.”

Accompanied by guided tours and lectures at the Cultural Center, sections such as “Opening Chapter,” “Auspicious Clouds Transform into Ganoderma, Three Marvels in the Clouds,” “Investigating Things to Cultivate Ganoderma, Healing and Nurturing Life,” “Repaying Kindness with Ganoderma,” “Bringing Traditional Chinese Medicine Home,” “The Health Bank,” and the “Cinema Hall” present a unique and immersive celebration of Ganoderma culture, showcased through a rich array of visual and audio‑visual materials, artifacts, and more.

Sunshine Factory Open Line: Former Zhizhi Original-Flavor Lingzhi Spore Powder Processing and Manufacturing Base

JibaiChuan operates two production lines—one for Lingzhi mushrooms and one for Lingzhi spore powder—and plans to collaborate with Zhejiang University to develop a series of Lingzhi‑plus products in the future. The production facility features a glass‑enclosed observation walkway, allowing visitors to witness firsthand the entire manufacturing process, from raw materials to finished products, and to see how the company upholds its quality commitment: “no additives, no extraction, no damage.”

Going forward, JibaiChuan will continue to advance its “Sunshine Factory” strategy, leveraging “production transparency” to foster “corporate transparency,” and ultimately build a robust framework of “industry-wide transparency.” This initiative will drive high-quality development in China’s traditional Chinese medicine sector, using transparency as a bridge to uphold integrity and ensure consumers can truly feel confident and at ease.

Over the past three years of the pandemic, people have come to a deeper appreciation of the importance of health, and the need to strengthen their immune systems has become more pressing. Today, traditional Chinese medicine–based health tourism has emerged as a new form of travel, with more individuals seeking to use their trips as an opportunity to restore balance to body and mind and improve their overall physical condition.

As a key traditional Chinese medicine enterprise in Pan’an County, JibaiChuan has actively responded to the government’s call by continuously upgrading both its physical and digital infrastructure. Leveraging its distinctive cultural‑tourism strengths, and using the Oriental Ganoderma Culture Museum as its platform, it is developing an integrated cultural‑tourism hub that combines sightseeing, cultural promotion and education, health‑status assessment and management, hands‑on experience in traditional Chinese medicine processing and preparation, tea‑formula and medicinal‑diet tastings, and wellness‑oriented care. By effectively blending time‑honored TCM practices, health‑preserving culture, and tourism, the company is contributing to the high‑quality dissemination and advancement of TCM heritage.