Nonstop excitement and extraordinary buzz | JibaiChuan was invited to exhibit at the “2022 Zhejiang Agricultural Expo”
Release date:
2023-01-13
From January 9 to 12, 2023, the Zhejiang Agricultural Expo was held at the Hangzhou International Expo Center. This year’s event was themed “Zhejiang Takes the Lead in Building a Strong Agricultural Nation, Promoting Rural Revitalization for Shared Prosperity.” Centered on the dual priorities of “strengthening agriculture” and “taking the lead in two areas,” the expo emphasized the synergistic integration of online and offline platforms, featuring showcases of agricultural and rural development achievements, exhibitions and sales of renowned, specialty, high-quality, and innovative agricultural products, trade negotiations, and the promotion of branded agricultural products.
A dazzling debut, drawing widespread attention.
The agricultural expo will run for four days, with a 40,000-square-meter exhibition area. More than 1,600 agricultural enterprises are showcasing 13,000 varieties of agricultural products. Ji Baichuan has been invited to participate in the 2022 Zhejiang Agricultural Expo, providing services to benefit farmers and supporting this major industry event.
Ji Baichuan takes “making traditional Chinese medicine more effective” as its guiding principle, adhering to time-honored herbal techniques and craftsmanship. From the selection and cultivation of medicinal herbs through processing and packaging, it implements comprehensive quality management throughout the entire production process. At the same time, while staying true to tradition, it continuously pursues innovation, proudly unveiling its new products—Primitive Forest and Yangshen Zhi—along with its breakthrough wall‑broken Lingzhi spore powder.
In addition, the Lingzhi fruiting body—Ji Baichuan’s gold‑award‑winning product at the Pharmaceutical Expo—drew keen attention and enthusiastic praise from attendees, further enhancing the brand’s reputation.
Digital Empowerment Fuels Development
At this year’s Agricultural Expo, digital innovations—from crop cultivation to animal husbandry—captured considerable attention. JibaiChuan’s wild‑plant cultivation under forest canopies and its end-to-end quality‑traceability system for producing “high‑quality Zhejiang‑made medicinal products” also drew significant interest.
At the Agricultural Expo, JibaiChuan showcased its digitally driven quality‑traceability system—developed with support from Pan’an County—to visitors through origin‑based traceability and the promotion of signature products. The company also highlighted its specialized cultivation process for Lingzhi mushrooms grown beneath red‑cedar forests, as well as the rigorous techniques employed in spore‑powder production. By leveraging digital technologies, JibaiChuan is empowering the traditional Chinese medicine industry, advancing standardized quality control, and ensuring that authentic medicinal herbs command premium prices for superior quality.
The Zhejiang Provincial Agricultural Expo is one of the largest, most prestigious, most widely-reaching, and highest‑turnover provincial agricultural exhibitions in the country. Participation in this event has created new market opportunities for JibaiChuan, enhanced the brand’s visibility, and helped accelerate the advancement of the industry.
Looking ahead, JibaiChuan will remain true to its original aspirations, continuing to deepen its commitment to the lingzhi industry. Upholding the principle of cultivating authentic medicinal herbs and employing time-honored craftsmanship in traditional processing, it will bring high‑quality products to consumers across more cities nationwide, enabling more people to experience premium lingzhi spore powder. In doing so, the company will contribute its strength to advancing rural revitalization and common prosperity throughout Zhejiang Province, writing a new chapter in the inheritance of traditional Chinese medicine.
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