Passionate Asian Games, “Rattan” Soars in Jinhua | Ji Baichuan Made a Splendid Appearance at the 2023 Jinhua Culture and Tourism “Welcoming the Asian Games: Five-City Tour” Promotion Event in Shanghai and Nanjing!

Passionate Asian Games · “Rattan” Soars in Jinhua

To further enhance the recognition and reputation of “The Heart of Zhejiang, Ink-Wash Jinhua,” and to strengthen the city’s cultural‑tourism brand, from July 17 to 18, Jinhua’s cultural‑tourism authorities brought its scenic landscapes and distinctive cultural‑tourism offerings to Shanghai and Nanjing, hosting the “Passionate Asian Games, ‘Vine’‑Flying Jinhua” — the 2023 Jinhua Cultural‑Tourism “Welcoming the Asian Games Across Five Cities” promotional event. Through a variety of engaging activities—including intangible cultural heritage markets, song and dance performances, promotions of cultural‑tourism products, and prize‑winning QR‑code scans—the team fostered lively interactions with local residents, drawing nearly a thousand participants in total. As a representative of Pan’an’s unique cultural‑tourism offerings, Jibai Chuan made a striking appearance at the event, capturing widespread attention.

A splendid cultural and tourism feast, brimming with delightful charm.

At the promotional event, Jinhua’s cultural and tourism ambassador unveiled five premium summer travel itineraries and wellness‑retreat offerings, highlighting the city’s time‑honored history and culture as well as its abundant natural and culinary resources. They also introduced fresh summer activities, warmly inviting friends from Shanghai and Nanjing to experience Jinhua and enjoy a refreshing summer getaway.

At the event, members of the Hengdian World Studios Art Troupe presented a series of uniquely cinematic performances, including “The Fugitive Princess,” “Into the Film,” “Water‑Fun Carnival,” and “A Grand Dance Gala,” capturing the attention of everyone in attendance.

Subsequently, Jinhua’s cultural and tourism authorities, together with characters from various TV shows and films, formed a parade contingent and staged a grand cinematic procession at the promotional event. Iconic figures took to the streets, engaging in close‑up interactions with residents, creating a lively and entertaining cultural‑tourism feast for citizens of both regions and offering them a comprehensive glimpse into Jinhua’s latest offerings and achievements.

The intangible cultural heritage market is bustling with activity.

At the promotion event, the intangible cultural heritage–themed creative‑goods market, thoughtfully curated by cultural and tourism authorities from across Jinhua, was bustling with activity. This hands‑on exhibition space—where visitors could see, taste, touch, and take home souvenirs—was warmly received.

The exquisitely lifelike quilling artworks inspired by the Asian Games, the delicate and dainty rattan balls, the intangible cultural heritage product Wuzhou Kiln ceramics—and even Pan’an’s signature souvenir, JibaiChuan Lingzhi spore powder—have all won widespread acclaim from residents, drawing crowds to stop, admire, and inquire.

“What makes this lingzhi spore powder so special?” “Why isn’t your spore powder bitter?” During the tasting and discussion, attendees enthusiastically endorsed JibaiChuan’s cultivation philosophy—“planting lingzhi beneath yew trees,” “bringing lingzhi home,” and “wild‑adaptation cultivation.” Meanwhile, JibaiChuan’s lingzhi spore powder won widespread acclaim for its pure, well‑balanced flavor: neither sour, nor bitter, nor grassy.

Breathe in the fresh air of Pan’an and wander through the fairyland of lingzhi mushrooms.

As a key enterprise in the traditional Chinese medicine sector of Pan’an, JibaiChuan has long been deeply committed to the cultivation and trade of authentic medicinal herbs. Within the Dapan Mountain National Nature Reserve, it has discovered a pristine yew forest and established an under-forest cultivation program for lingzhi mushrooms, ensuring that this prized herb retains its authentic origins.

In 2022, the JibaiChuan Taxus chinensis under-forest ecological cultivation base was recognized by the Zhejiang Provincial Forestry Bureau, the Zhejiang Provincial Administration of Traditional Chinese Medicine, and other authorities as a “Zhejiang Provincial Under-Forest Authentic Medicinal Herb Cultivation Base,” and it is the only Ganoderma lucidum cultivation base among the 22 selected nationwide.

Moreover, leveraging a ganoderma cultivation base, the Oriental Ganoderma Culture Museum, and a transparent factory as its core components, it has established a cultural‑tourism hub that integrates sightseeing, cultural promotion and education, physical‑health assessment and management, hands‑on traditional Chinese medicine processing and preparation, tea‑formula and medicinal‑diet tastings, and health‑and‑wellness services.

As an important component of Pan’an’s cultural and tourism industry, in 2022, JibaiChuan was awarded the honor of “Provincial Demonstration Base for Traditional Chinese Medicine–Based Health and Wellness Tourism.” Find peace of mind and body—experience true freedom in Pan’an. Nestled among lofty mountains and flowing streams, Pan’an is renowned as the “Bonsai of Central Zhejiang” and a natural oxygen bar; its uniquely favorable climate nurtures high‑quality, authentic medicinal herbs.

In the height of summer, Ji Baichuan’s lingzhi mushrooms have blossomed into shapes that evoke auspiciousness and good fortune, their ethereal beauty gracefully unfolding. Ji Baichuan invites you to Pan’an for a refreshing summer retreat—bask in the embrace of mountains and waters, and wander through a veritable fairyland of lingzhi.