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A research team from the United Front Work Department of the Provincial Party Committee visited Yuhang District to assess the “Mountain–Sea Shared Prosperity Agricultural Premium Products Exhibition and Sales Window” project—and discovered some real gems at the Pan’an Pavilion!

Release date:

2023-09-04

On August 31, Wang Liyue, Deputy Director of the United Front Work Department of the Provincial Party Committee and Executive Deputy Director of the Provincial China Vocational Education Society, led a delegation comprising members of the Secretariat of the Provincial China Vocational Education Society and the Provincial Democratic Parties’ Enterprise Rural Revitalization Promotion Association to Yuhang District to conduct a field study of the Modern United Group’s “Mountain–Sea Co‑Prosperity Premium Agricultural Products Exhibition and Sales Window” project.

The “Mountain–Sea Co‑Prosperity Agricultural Premium Products Exhibition and Sales Hub” project is the nation’s first government‑led, enterprise‑driven demonstration initiative for rural revitalization and common prosperity. It is being developed into a central distribution hub for agricultural premium products from Zhejiang’s 26 mountainous counties, a regional brand incubation platform, a training center for new‑generation farmers and an industrial upgrading base, as well as a model for the digital transformation of traditional agricultural wholesale markets.

The research team conducted a visit and inspection of… At the “Shanhai Co‑Prosperity Agricultural Premium Products Exhibition and Sales Window” and the Modern Preferred Live‑Streaming Base, they gained an in-depth understanding of project progress, venue operations, and supply-chain development. At the “Pan’an Pavilion” Ji Baichuan exhibition and sales window, the delegation carefully reviewed how Ji Baichuan’s product line was being promoted at the site and sampled the Original Forest Ganoderma spore powder on the spot. Its taste—“neither bitter nor sour, with a natural fungal aroma”—left a lasting impression on the researchers, who enthusiastically gave it their thumbs up. “It really is different—the texture is truly excellent.”

“A product this good deserves to be known by more people and should be vigorously promoted,” the research team remarked on the spot after learning about the sales and exhibition situation at the Pan’an Pavilion. They pledged to allocate additional resources to the exhibition platform, bring in professional marketing expertise, and address pressing challenges such as a shortage of livestreaming talent and insufficient foot traffic, thereby giving the products a powerful boost and delivering tangible benefits to the public, and ultimately driving leapfrog, high-quality development across the 26 mountainous counties.

Pan’an is located in central Zhejiang and is known as “The Heart of Zhejiang” is also one of the 26 mountainous counties. As a key enterprise in the traditional Chinese medicine sector in Pan’an, JibaiChuan has been deeply committed to the lingzhi health industry for many years. We are confident that, with the guidance and support of the government and leveraging the Mountain–Sea Common Prosperity Collaboration Initiative, we will undoubtedly become a pillar of Pan’an’s high‑quality development.